Web Marketing to a Segment Too Big to Be a Niche
By ANDREW ADAM NEWMAN
Published: October 30, 2007; The New York Times
ALTHOUGH 50 million people in the United States have some form of physical or mental disability, they spend money just as easily as others. But there are few efficient ways for advertisers to reach them, and that’s what a new Web site, Disaboom.com, hopes to change.
Disaboom is the brainchild of J. Glen House, who graduated from medical school after becoming a quadriplegic as a result of a skiing accident at 20. The site combines the social-networking features of Web sites like Facebook with information of interest to its constituency: medical news, career advice, dating resources and travel tips.
Disaboom.com, a new Web site for the 50 million Americans who have a disability, combines social-networking with medical news, career advice, dating resources and travel tips.
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