Web Marketing to a Segment Too Big to Be a Niche

Posted by: CynthiaL on May 6th, 2008

By ANDREW ADAM NEWMAN
Published: October 30, 2007; The New York Times
ALTHOUGH 50 million people in the United States have some form of physical or mental disability, they spend money just as easily as others. But there are few efficient ways for advertisers to reach them, and that’s what a new Web site, [...]

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